Sports, Media, and Technology Executive and Advisor
Ferrari Formula 1
After a comprehensive review of F1 sponsorship and technology opportunities - we identified Ferrari as the optimal partner. Its unmatched global fan passion, combined with a clear commitment to innovation, created a powerful platform for growth
After aligning on shared objectives, we partnered with Ferrari to rebuild the official F1 fan app.
​
Navigating the F1 cost cap was a requirement.
​
Integrating AI-driven insights and new fan-engagement features allowed Ferrari to successfully relaunch the platform—driving over a 500% increase in usage
To build excitement for the new Fan App, we activated world-class content teams alongside Ferrari and its drivers.
​
Bringing the new partnership to life meant integrating content production with the full Marketing & Communications ecosystem, external media, and influencers—an exercise in orchestration as much as creativity.
​
Bonus: Negotiating the rear-wing brand position took patience, persistence, and real partnership.
​
Watch
Leveraging sponsorship investments to accelerate business was a priority. Every client engagement was intentionally positioned as a one-of-a-kind experience—bringing them inside the world of IBM and Ferrari to learn, connect, and imagine what was possible together