Sports, Media, and Technology Executive and Advisor
With years of experience leading global marketing programs, and deep expertise in media and sponsorships, I bring a proven ability to build trusting relationships across a wide ecosystem of partners.
With the discipline of Fortune 500 training and the inventiveness of a technologist, I've delivered award winning results through carefully assembling experts of world class thinkers, creators, and innovators.
Harnessing the best talent and giving them the tools and resources to create compelling outcomes is at the core of my leadership approach.
Expertise
Marketing Strategy - Investment Planning - Stakeholder Management - Activation
Brand & Sponsorship
Strategy and Planning
Strategies that align with business objectives, ensuring long-term success and competitive differentiation
Rights Negotiation and Deal Structure
Negotiating rights and structuring deals guided by insights that optimize investments
Activating
Activation excellence with tailored solutions that enhance engagement, brand visibility, and maximize business and marketing impact
Aligning Goals
Tailored frameworks that align with business goals
"I've found that developing a deep understanding of a business and its customers helps identify critical business outcomes we need to drive. Frameworks that provide clarity about those outcomes are foundational for aligning an organization."
Relevance
Project your brand in compelling ways
Relationships
Built trust with clients and prospects
Revenue
Accelerate Business Results
Delivering Results
Who am I?
What energizes me is helping leaders and teams see new possibilities—then guiding them to execute with clarity and confidence.
My career has been spent at the intersection of technology, media, and culture, where long-term shifts constantly collide with short-term business demands. I bring a strategic, future-focused view of the technology and marketing landscape while staying grounded in the realities of revenue, growth, and performance. I help organizations balance vision with execution—and deliver results today while positioning for what’s next—is the core of my work.
Noah Syken, Principal
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Proven strategic leader: With over two decades at IBM, Noah led global marketing teams including Sponsorship, Media, and Content organizations that shaped brands and engaged with audiences around the world. He led the most strategically critical programs of the past 15 years.
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$750+ million negotiated: from grand slam tennis and the Masters, to the NFL, ESPN, and eSports, Noah secured high value partnerships with the most iconic sports brands in the world.
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Business Acceleration: Directly engaged senior clients and prospects representing billions of dollars of revenue - accelerating sales cycles and closing opportunities.
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Award winning innovator: recipient of an Emmy Award and patent for sports technology, as well as global marketing awards, Noah combines creative vision with business impact.
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Trusted industry voice: featured in CNN, Bloomberg, Wall Street Journal and more, Noah has consistently set the standard for sports tech storytelling and brand experience.
Explaining how Watson worked and our goals for "Jeopardy! the IBM Challenge" to Alex Trebeck in 2011.
Testimonials
"I can attest to his highly strategic and collaborative approach. Noah prioritized our long-term business partnership, always seeking to find creative solutions that advanced our collective goals. He brought thought leadership to a broad array of topics and challenged his own team along with ours to elevate our performance. IBM’s interests were well represented under Noah’s leadership and the US Open was better for his personal investment.
Lew Sherr, President, Business Operations at NY Mets. Former CEO USTA.
I am particularly impressed by his skill at mobilizing multiple teams... to deliver innovation in real-time against the difficult, often-shifting world of music and entertainment.
The groundbreaking work that resulted from this partnership is a testament to Noah's unique talents and approach
Evan Greene
Former CMO, The Grammys
Most importantly to me as the technical lead, he listened; he listened to the technical side. He got informed about how the technology really worked and cared about ensuring that IBM generated powerful communications that captured the essence of how Watson worked and it’s potential.
Dave Ferrucci
IBM Fellow, Chief Investigator IBM Watson, Chief AI Officer
During my time working with Noah, our work was recognized by thousands of press acknowledgements and industry awards, including two Emmy Awards and multiple Sports Business Journal and Sports Technology Awards. With Noah's leadership and his relationship-building with IBM and industry C-suite executives, the Sports & Entertainment portfolio grew and evolved exponentially
Monica Ellingson, Partner and Practice Lead, IBM ix Sports and Entertainment